When driving to the mountains with our tween-aged kids, a boy and a girl, for a family vacation our car fell victim to an unholy stench. The culprit? Our kids’ shoes – forcing us to drive four hours with the windows wide open. Our kids, very different from one another — one an athlete who competes in a variety of sports, the other is a concert-going fashion diva who loves to go sockless—shared one thing: typical teenage hormonal change and the stinky feet that goes with it.
Inspired by the double dose of want-to chop-your-nose-off-grade funk, we talked about how to avoid having our cars and home from turning into olfactory torture chambers every time our kids took off their shoes.
Unhappy with the current old fashioned and low functioning products available, we looked into creating a new solution – and embarked on the adventure of creating an advanced, full-featured shoe insole.
We knew what attributes the ideal solution should have: best-in-class odor-preventing functionality, moisture wicking, cushioning, and they’d definitely have to be machine washable/dry durable. The insoles also needed to be re-useable – last for a year, and eco-friendly.
Another crucial consideration was the “fun factor”. Because if the kids (not to mention athletes, husbands and not-so-fresh-footed friends of all ages) didn’t want to put them in their shoes, the stink would win.
Doing anything well is not easy. It took 3 years of R&D on the athlete’s variety of teams to nail the ANTI STINK engineering, design and manufacturing making them both fun and functional. The result is a product line of 24 cool/pretty/whacky designs, to ensure that there’s something for everyone.
Today, Inkblaat is headquartered in Mill Valley, CA, at the foothills of Mount Tamalpais in a reclaimed, pre-fab structure ironically nestled in a fragrant redwood grove.
We love hearing from you our customers, so feel free to reach out me – Catherine Nottage at email@example.com with comments, questions, suggestions. Or just to say hi!